Key Points:

• Mondelez is using generative AI to slash marketing costs and is preparing to release AI-generated TV ads next year .
• The company has spent more than $40 million on an AI video tool that can halve production costs .
• It’s a risk given fierce backlash some AI ads have provoked, like Coca-Cola's 2024 Christmas videos .
• Companies are increasingly turning to AI to cut ad spending, though results are mixed .