Key Points:

• Nike’s new “neuroscience-based’ shoes have 22 foam nodes in each sole that Nike says will ‘reawaken the foot’ Nike hasn’t released the scientific evidence that it says shows how the Mind 001 and 002 do help an athlete focus .
• Nike is trying to sell you ‘mind-body’ shoes
• Nike is trying to sell you ‘mind-body’ shoes
• Nike is trying to sell you ‘mind-body’ shoes